The 'long-term behaviour change programme' needed to get people in West Yorkshire to ditch their cars

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West Yorkshire's transport leaders say a "long-term, comprehensive behaviour change programme" is needed to meet the county's climate goals by encouraging people to ditch their cars and make walking or cycling the first choice for short journeys.

The Connectivity Infrastructure Plan for West Yorkshire, unveiled this week, says delivering a long-awaited mass transit system or bus priority measures is unlikely to reduce congestion without "complementary measures to reduce car demand"

The long-term strategy, which includes preliminary details of how a mass transit system might work, aims to bring about a massive shift to public transport to help boost the economy and meet ambitious climate change targets.

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